Electric Ease | Brand Standards Guide
About
As the Marketing Director at Electric Ease, I was able to convince senior leadership that a new brand identity should be created to symbolize the transition to the future and to mirror the modernized customer experience. I worked closely with a marketing agency to discover key brand elements and messaging. The brand standards guide they provided was a solid foundation; however, the Electric Ease team needed stronger foundations and more solidified brand standards. The agency had created the initial logo and color palette; I added in other guidelines, such as typography, extended color palette, tone of voice, and more.
